44 Interactive is a web design and web development company based out of Sioux Falls, SD. The goal of the company is to help design a website that relates to their customers and businesses in the most effective and relevant way possible. According to 44 Interactive, they strive to over deliver their message. "We believe a website is the cornerstone
of the brand of a business and it should represent that. Your website should speak with the same passion, attitude and tone as the owners do."
44 Interactive achieved their core goals of showing passion, attitude and tone on their most recent project. The company paired up with the River of Hope Foundation to redesign their website. The River of Hope Foundation is a non-profit organization that organized retreats for cancer patients to tranquil sanctuaries. The mission of the company is to "spread a positive message of hope and strength to those battling the struggles of cancer, as well as to further public awareness of this life-changing disease through the application and support of integrative therapies." When redesigning the ROH website, 44 interactive carefully considered the company's mission statement. Brian Ruppert, from 44 Interactive, discusses the company's considerations and goals for the new ROH website. A year after ROH launched their website, it was time for an upgrade. According to Ruppert, ROH wanted a website that incorporated social media and blogging, as well as a more user friendly website that made donations simple. They also wanted to highlight the recipients of the foundation by adding a personal touch to the stories. 44 Interactive "made a lot of conscious decisions based on social media and sharing" when designing their website, Ruppert says. Also, after ROH changed their logo and color theme in pamphlets and sales material, 44 interactive used their ideas to design the website.
of the brand of a business and it should represent that. Your website should speak with the same passion, attitude and tone as the owners do." 44 Interactive achieved their core goals of showing passion, attitude and tone on their most recent project. The company paired up with the River of Hope Foundation to redesign their website. The River of Hope Foundation is a non-profit organization that organized retreats for cancer patients to tranquil sanctuaries. The mission of the company is to "spread a positive message of hope and strength to those battling the struggles of cancer, as well as to further public awareness of this life-changing disease through the application and support of integrative therapies." When redesigning the ROH website, 44 interactive carefully considered the company's mission statement. Brian Ruppert, from 44 Interactive, discusses the company's considerations and goals for the new ROH website. A year after ROH launched their website, it was time for an upgrade. According to Ruppert, ROH wanted a website that incorporated social media and blogging, as well as a more user friendly website that made donations simple. They also wanted to highlight the recipients of the foundation by adding a personal touch to the stories. 44 Interactive "made a lot of conscious decisions based on social media and sharing" when designing their website, Ruppert says. Also, after ROH changed their logo and color theme in pamphlets and sales material, 44 interactive used their ideas to design the website.
Overall, the company did a great job of developing a website for the River of Hope Foundation that incorporated both 44 Interactive and ROH's goals. Links to the donation area and blog are easily found on the homepage, as well as a twitter feed located to the left of the page. Complementing the theme of ROH, are the colors, which were designed to be a water color scheme, seem to be tranquil and relaxing.
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