April 29, 2011

What SEO Means to Your Business

In the rapidly growing online market, many businesses are trying to keep up with the trend. Few fully understand the importance of being visible online or know how this is accomplished. Even fewer people understand how search engines work and how they can use them to their advantage.

Kathy Spolum, an in-house marketing specialist from Daktronics, a digital LED display company based in South Dakota, is very familiar with this process. “When creating content and text for the web, it is crucial to include keywords in order to increase the chances of it being found,” said Kathy. “Although it can sometimes feel unnatural to the writers, it makes all of the difference.”

Search Engine Optimization (SEO) is defined by SEOWorkers as the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, then indexed by various search engines.

Why does this matter? When someone does a search, there are two types of results shown. Sponsored links appear at the top and to the right side of the browser and are paid for by the advertisers. The organic links are listed in order of relevance, and are often more trusted by consumers. The big question is how do you get your site to the top of the list.

The search engine has a database of websites that contain the keywords that the searcher typed into the query. By properly phrasing the text and links on your site, you can enhance your chances of appearing near the top.

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