By: Kaitlyn Hemmingson
The “bunker” is what employees call it, a fitting name for the new high security building complete with 16-inch thick concrete walls and 24-hour video surveillance. What resembles a maximum-security penitentiary is in fact nothing of the sort, although its importance compares. It is the new building, designed specifically to house and protect all broadband services for the entire state of South Dakota and some surrounding areas. In an interview with Vernon Brown, marketing and relations manager for SDN communications, he expressed the importance of the new building for the communication in South Dakota, “I don’t think people fully understand the process or the importance of what we do here at SDN Communications. Any activity from an emergency 911 phone call to logging onto your Facebook account is supported by the SDN broadband network.”
SDN, the leading provider of broadband for the state, has been awarded a $20 million stimulus grant from the state of South Dakota for its new building. The “bunker” will serve to protect the exceedingly important connections of hospitals, banks, schools, government and private individuals statewide. Internet connection is something people rely upon and take for granted daily, and in South Dakota we can thank SDN Communications for keeping our network up and running every day. Communication is an essential part of our daily lives as advertisers and without such extensive protection our jobs would be rather difficult.
The new building will be located in northwest of Sioux Falls and is scheduled to open in the fall of this year. Extensive research went into planning the location of the building, which was determined by examining weather patterns that would be most suitable for keeping information safe. The staff at SDN is very excited to open the new building Vernon noted, “we feel like it is our obligation to protect the information that we provide.”
Showing posts with label Multi-Media. Show all posts
Showing posts with label Multi-Media. Show all posts
April 20, 2011
February 28, 2010
South Dakota Driving Under the Influence Multi-Media Campaign
Stop drunk driving with... text messaging? That’s exactly what the South Dakota Department of Public Safety is doing. In a new multi-media campaign launched in March, residents of the state can now use their mobile devices to receive text messages on Sobriety Checkpoints in their county and taxi phone numbers. The DPS hopes to reduce driving while intoxicated and fatalities.
Text messaging ties together Lawrence and Schiller’s media campaign elements with a call to action. Other elements of the media mix include TV, radio, outdoor advertising and messaging in South Dakota bars. Revolving around the idea of ‘Act Civilized,’ the campaign versus media mix takes a different approach to the usually serious marketing of intoxicated driving, comparing primitive species to those who drive intoxicated.
In 2007, 42.5% of all South Dakota traffic fatalities were alcohol related. According to Lawrence and Schiller, only two months into the media campaign, more than 2,000 residents had signed up for the text messages and South Dakota bars have provided positive feedback. I believe consumers view ‘Act Civilized’ as a valuable resource because text messaging is convenient for them and a part of their everyday lives.
Sign up to receive the text messages at www.actcivilized.com.
Labels:
Agencies,
Campaign,
DPS,
Multi-Media,
South Dakota
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